Mobile Optimisation is now more important than Desktop

Mobile Optimisation is now more important than Desktop

Google are now enabling Mobile-first indexing meaning that Googlebot will now start looking at the mobile version of your website for ranking and indexing.

With Google's Mobile-first indexing it is now more important than ever to make sure your website is mobile optimised

So what is Google's Mobile-first indexing?

Googlebots will now start looking at the mobile version of your website and using that primarily to decide how and where you will rank. Google has always used website's desktop version to calculate indexing, since then they introduced mobile indexing too to help visitors find optimised content on mobile. But now the recent changes to googlebot algorithms put all the responsibly on the mobile version of your website.

Mobile visits initially overtook Desktop visits at 57% to 43% in 2016 and has been exponentially increasing ever since. 2017 saw Mobile visits at 63% and desktop visits at 37%. 2018 is set to see an even bigger increase.

So what needs to be done?

Your website may have been mobile optimised a while ago to satisfy googlebots at the time, but if your website hasn't been fully mobile optimised recently it make not be fully optimised to current standards. It will be a good idea now to contact your webmaster and get your website either a re-build, or a mobile optimisation overhaul to make sure it is mobile optimised to achieve the best possible ranking.

Can i test my website's mobile optimisation?

You can test your website over at Googles very own Page-speed insights.
You'll want to see a nice green result for your mobile. Don't worry if your Desktop version still beats your Mobile version as you still want a good desktop website too, but that indicates there may be potential room for mobile improvement.
However, whatever your result, it's worth contacting your web designer to see if there is anything he or she can improve upon to increase your mobile optimisation.

Use the Google Page-speed insights below

Google Pagespeed Insights





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