Brand continuity is absolutely key for businesses who want to be remembered.
I can help ensure your printed marketing materials, stationery, brochures and more match up with your online presence.
It can be tempting to experiment with different design ideas when building your brand but your identity is intrinsically linked to the design you put out there and offering mixed messages will just confuse your customers.
My many years of graphic and web design experience mean I can use your core imagery and brand identity to create marketing materials and print goods which are both stunning and truly representative of your brand. I can work with you on the design of:
Never Forget First Impressions
Whether you’re attending networking event or inviting customers onto your premises you want to make a great impact. A recognisable and suitable design for your brand will capture attention. It may not need to be bold and overbearing, dependent on your industry, but it does need to speak to your customers and potential business partners and tell them something about your business. Everything from the font you choose to your brand colours says something about your business. I can work with you to ensure the image you present in person and through your marketing materials is perfectly matched with your online presence.
Capitalise on Traditional Marketing Methods
Investing in your print marketing materials is something businesses are doing less and less but they could be missing a trick. More and more people are moving towards digital-only marketing which means there are hundreds of empty letterboxes waiting to be marketed to. With well-designed print materials you are well-positioned to begin traditional marketing activities, getting the word out about your business in a way many of your competitors have forgotten about. Practising these methods alongside your digital marketing, social media marketing and email marketing campaigns will help to further spread knowledge of your business.
Unique Design for Every Business
Like with every aspect of my work I recognise the need to focus on the individual. Your business is not the same as any other in your sector which is why any brand and marketing materials I create are made from scratch, with your business and target audience in mind. If I have worked with you on your website design, it is easy to translate the online design concepts into effective and eye-catching print materials.
The same features, logos and design elements can be worked into the design of any print materials to ensure any customer knows exactly what business they’re dealing with. Larger projects such as brochures are also welcomed as I can help with the formatting, image positioning and fully branded design of each page of your product.
I can work with businesses of all sizes, both in B2B and B2C sectors, ensuring that the print materials are perfectly in keeping with your online presence and brand design. My experience has allowed me to work with a huge range of different businesses, experiencing many sectors. Once we begin discussing your requirements I can work on ideas I’m sure will fit before getting your input on any final decisions.
Many businesses have forgotten the importance and the impact quality printed marketing materials can have. In the digital age a quality printed product feels like a premium item and if this is something you can offer your customers, it creates a great impression of your business.
To discuss your marketing design needs and look at the many options for designing printed materials, brochures and more for your business, contact me today.